Download PDF by Jeff Conant: A poetics of resistance : the revolutionary public relations

By Jeff Conant

ISBN-10: 1849350000

ISBN-13: 9781849350006

ISBN-10: 1849350418

ISBN-13: 9781849350419

Part literary feedback, half media research, and half advertising guide, A Poetics of Resistance offers a refreshingly new tackle the Zapatistas. whereas a lot has been written at the heritage of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been stated approximately Zapatismo: the ideologies, organizing methodologies, and communications options of the circulate. The allure of the Zapatistas, and their survival, has as a lot to do with their objectives as with the compelling and wildly powerful language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly various components of poetics and symbolism, Zapatismo has emerged as anything completely new: a resolutely radical public kin crusade for human liberation.

The first “postmodern revolution” offered itself to the area via a fancy and evolving net of propaganda, utilizing a variety of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural varieties. using persuasive exposure, myths, and logos, the Zapatistas either communicated their message and constructed a transparent aesthetic that may comprise many messages right now and self-replicate on an international scale. Jeff Conant deals an enticing and leading edge software for organizers and educators to appreciate how the Zapatistas' technique works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay quarter and the writer of A group consultant to Environmental Health.

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In a series of discussions I carried out in Chiapas in October 2008, numerous people shared the perspective that, when we speak of Zapatismo, we are speaking of two different things—the theory, or ideal, of Zapatismo, and the ways in which it is carried out in practice. Generally speaking, the theory is grounded in the structures of democratic governance that emerge from the autonomous communities, while the practice hinges largely on tactical decisions made by Marcos and the Comandancia. ” However, the voice of the EZLN, the Zapatista military, is not the voice of the indigenous communities that the EZLN exists to defend and protect.

On the wall of the pub where I sometimes write are the words, painted in calligraphy, of the Irish freedom fighter James Connolly, intoning, “No revolutionary movement is complete without its poetic expression”; he is echoed by Roqué Dalton and Ernesto Cardenal, Pablo Neruda and Cesar Vallejo, Daisy Zamora and Aimé Cesaire, Paul Eluard and June Jordan and Allen Ginsberg and Amiri Baraka. Even the American Revolution, with its myths of Betsy Ross the flag maker, Paul Revere’s ride (“one if by land, two if by sea”), the Boston Tea Party, and young George Washington chopping down the cherry tree and confessing, “I cannot tell a lie,” has a poetics born of anti-imperial struggle, a mythic language or lexicon of stories that has rooted itself in the consciousness of the United States.

Thus we find in Marcos’s communiqués, and the entire panoply of visual images and text issuing from the remote mountains of southeastern Mexico—the fire and the word—a literature that escapes the bounds of literature, combining discursive passages with poetic narrative and fictional journeys, invented characters with autobiographical material. Unique to them, as well, is a sense of irony, of humor, of self-mockery. ”10 to the anthemic grito, “filled with fire to demand and cry out our longings, our struggle,”11 from the early and ongoing polemical discourses where “through Marcos’s voice speaks the voice of the EZLN,” to the more recent erotic ruminations which, one supposes, represent only Marcos himself, everything is permitted, nothing excluded.

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A poetics of resistance : the revolutionary public relations of the Zapatista insurgency by Jeff Conant


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